Now when we talk about mobile phones, the brands that come to mind are naturally Apple, Huawei, OPPO, VIVO, etc., but the time back to more than a decade ago, the Finnish brand Nokia is well deserved. Since the late 1990s, Nokia has ranked first in global mobile phone sales for more than a decade, with a market share of over 70%. Nokia has occupied six seats in the TOP10 mobile phone sales worldwide (both over 100 million units). At its peak, Nokia's market value reached more than 200 billion euros.
Does this sign evoke your memories
Many people's first mobile phones-Nokia 3310
Full keyboard business machine-Nokia 3310
The emperor who sold for 5,000 yuan at that time-Nokia N95
At that time, Nokia's product line was very rich, multimedia entertainment mobile phone N series, practical business machine E series, etc., no matter what your needs for mobile phones? No matter what your purchase budget is? There is always a Nokia phone for you. Nokia mobile phone has become synonymous with high quality, Nokia hit walnuts, block bullets and other news I believe you must have seen.
Who has no Nokia in his youth?
Everything changed from 2007 to 2009. During this time, Apple introduced the iPhone and IOS system, and Google also launched the Android system. Compared to the Nokia Symbian system at the time, the first two undoubtedly represented the future of mobile phone operating systems. If Nokia could abandon the Symbian system and start switching to Android, maybe everything would be different. But unfortunately, Nokia, which had a hard time turning around, did not respond in time and remained stubbornly defending its own Saipan kingdom.
Now it seems that this slogan is ironic
Of course, Nokia has not changed, but unfortunately chose the wrong direction. In 2009, Nokia launched the MeeGo system phone N9, and the lack of late-stage ecosystem construction left MeeGO system inundated with the tide of IOS and Android.
Microsoft didn't help Nokia turn over
The time has come in October 2011. Nokia and Microsoft cooperated to launch the Lumia 800 for Windows Phone. To be honest, whether it is a polycarbonate body, curved screen or simple block building block interface, people are dazzling. Since then, Nokia has launched a number of Windows Phone-based mobile phones, but at this time, both IOS and Android have been unshakable, neither the market nor consumers seem to be able to accommodate the third mobile operating system. Weakness, Windows Phone system ultimately did not help Nokia turn around, but exhausted Nokia's last strength.
In 2013, Microsoft acquired most of Nokia ’s mobile phone business, but even as powerful as Microsoft did not help Nokia regain its dominance. After that, Windows Phone disappeared and completely disappeared from people's perspective.
In the end, when Nokia finally got on the Android express, there were no seats on the car. In recent years Nokia has also released some Android phones, but they are not very competitive in terms of appearance or performance. Today, with the rapid growth of domestic mobile phones, not many people seem to notice the new market moves of the once king.
What is left besides feelings?
How long can feelings last?
Now the only thing that can attract the attention of the market and consumers is that Nokia releases a number of replica phones every year, such as the new 8110 and new 3310. Although each sale is good, but for Nokia, which once had a market share of more than 70%, this seems more like a helpless behavior.
Now we come to sum up Zhu Geliang afterwards, what exactly did Nokia have that year, and finally led to the current result.
1. Did not realize the major changes in the mobile phone industry, did not follow up with the new mobile phone operating system in time, and was lost in his former glory.
2. After the situation gradually became clear, Saipan, who was still holding on to the backward system, remained dead, leading to deeper and deeper depression.
3. I chose MeeGo and Windows Phone systems, which ultimately proved to be a failure, and missed the last chance to save myself.
The market is cruel. The consumer is ruthless. No matter how brilliant you were and how many good products you had, once you lose the spirit of innovation and a keen sense of the market, you can only be greeted by the market and be forgotten.
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